Soccer season kicks off with a national cheering contest







(NC) -- The hunt is on for the most spirited cheers across Canada. A new national program by BMO kicks off this summer, encouraging youth soccer teams to submit their most enthusiastic team cheer for the chance to win a trip to attend a Major League Soccer (MLS) game.

Coaches and parents are invited to submit their team's cheer video to BMOSoccer.com until September 26, 2014. Amateur videographers are welcomed. In fact, submissions can be shot from smart phones or home video cameras and the focus is on team spirit, rather than elaborate production. Youth soccer players, aged 7-12, from any team at any level can enter.

Every entrant will receive an eye-catching water bottle plus a special offer to open a BMO kid's account. Over the duration of the program, up to 100 teams each week will be randomly selected to receive a $75 gift card to cover team expenses.

“Soccer is important to us,” says Justine Fedak, senior vice president and head of brand, advertising and sponsorships for BMO Financial Group. “We are proud sponsors of the Canadian Women's and Men's national teams, and also the Major League Soccer teams in Vancouver, Toronto and Montreal.  And we are thrilled to support almost 20,000 house league soccer players across Canada.”

Fedak adds, “Our newest program strengthens our support of youth community soccer across the country. Our focus is enabling every kid and coach to get involved − whether it is profiling their team and rallying for support, offering equipment and jerseys, and sending a lucky team to see their favourite sports team play – we love soccer.”

In September, one team will win a grand prize of a trip for all players and coaches to attend an MLS game.

There's something in it for the coaches as well. Players are invited to nominate their coach for special recognition. They are encouraged to describe how their coach exhibits the qualities of a good leader, instils a love of soccer with everyone on the team, and reinforces a vision for the team to love coming to the pitch.

Twenty-six winning coaches will be selected by a celebrity panel of judges and will win $1,000 for their respective teams.


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