Casinos, like all other businesses, need to market their service. They use a variety of marketing tools which can help in promoting their business. Earlier, casinos were inclined on using online banners for promoting their business. Online banners are not longer as useful as they used to be in the past. Hence, casinos opt for other, more effective means of business promotions, such as advertorial marketing.

If we compare the Return on Investment (ROI) of online banners and Advertorials, we can clearly see that Advertorials outperform online banners. The consumers are easily influenced by news articles that appear on credible media outlets like magazines, newspapers etc.  They are influenced by the fact that the Advertorials reflect experiences of common people like them. The advertorials help casinos to get more customers and to boost sales. They also help casinos to market their service as ‘legitimate’ means of entertainment to ‘mainstream customers’.

On the other hand, online banners are regarded mainly as problematic, as they often hinder people’s effort to browse any website on the net. Getting Advertorials published in newspapers or magazines is no longer a difficult job. This is why, casinos are choosing advertorials over online banners, in order to meet their marketing needs.

With the help of the services provided by www.AdvertorialAgency.com and AgoraPublishing.com, online casinos can promote themselves and reach out to their clients globally. AdvertorialAgency.com and AgoraPublishing.com have a network of professional writers and journalists who can write Advertorials for all kinds of businesses, including casinos and poker sites.