Any business can only survive when it is profitable. In order to be profitable, businesses need to have various sources of earning revenue. In these harsh economic times, getting new sources of earning revenue has become very tough. Hence, businesses have to be innovative and utilize all possible resources so that they can earn a lot of revenue and remain profitable. 

Online newspapers mainly generate their revenue from offering advertising space. These days, it seems that less organizations are interested in posting ads in online newspapers at top rates. This is why, many online newspapers have started offering space for posting advertorials.

Advertorials are paid news articles that appear in magazines, newspapers and websites. They are very similar to the editorials published in newspapers and magazines, and are written from a first person’s perspective.

Usually, the advertorials are written by writers and journalists who provide their opinion about a business, or the services or products it offers. Advertorials are used by businesses because they have been proven to boost sales more than other forms of advertising from display advertising in newspapers to online banners which are often ignored by internet users. Those online newspapers, which offer advertorial space, are always in demand and they can earn a decent amount of revenue in the process.

These days, people are aware that advertisements that appear on the internet do not necessarily provide the true picture. It is of no surprise that posting regular ads on online newspapers and magazines is no longer as effective as it used to be in the past. In fact, advertorials are way more effective than regular advertisements, in providing any business with a lot of exposure.

As advertorials are paid news, they paint a positive picture of the business, and highlight its advantages and achievements. Such a paid news article creates an impression on the reader, and they are attracted to the business which is advertised through these advertorials.

Managers of online newspapers can get extra revenue streams through AdvertorialAgency.com, in an environment more difficult to generate advertising revenue. AdvertorialAgency.com is a Canadian not-for-profit organization which services clients nationally and internationally. AdvertorialAgency.com specializes in posting Advertorials in various magazines, newspapers and websites.  The company also specializes in the management of comprehensive advertising campaigns for small to medium-sized businesses. Advertorial Agency can offer you with an opportunity to earn continuous revenue by offering advertorial space in your online newspapers. 

Many websites, blogs, online newspapers and magazines are associated with Advertorial Agency and they post advertorials on behalf of the agency. AdvertorialAgency.com follows a business model which ensures that all the parties involved are profitable in the end. The businesses profit from the exposure they get through these advertorials. On the other hand, the online newspapers earn a decent amount of revenue by offering space for posting these advertorials.  AdvertorialAgency.com also supports a meet-up group that educates businesses about advertorials.