Business Marketing: Top Seven Whiteboard Video Advantages







Whiteboard animation videos have been proven to boost sales everywhere. Not because it’s flashy, but because it’s simple and fun. Still not convinced? Then here are seven interrelated reasons to prove it:

1) It’s hypnotising. Not in the “look into my eyes and tell me what you see” hypnotic or “you’re very sleepy” type of hypnotic. But watching a concept come to life in front of you is rather hypnotising. It gives people a clearer idea of what you want to accomplish all the while guiding them through it in a fun manner step by step.

2) It’s easy to relate to. Whiteboards have been around for a very long time, and most likely, people were introduced to them when they were kids back in school (or to its sister: the blackboard) regardless, people have known the medium for quite some time now and as such, it’s easy to understand them. The moment someone sees a whiteboard they know that they are in for a blow by blow account of what your plan is.

3) It’s simple. Since the animation is made entirely of a fast forwarded hand drawing something on a whiteboard, there are really no giant flashes of light or sparkly side effects that can distract your viewers. They can be edited of course, but as stated above, since it is being drawn in front of them (albeit fast forwarded) your viewers know that they’re not being tricked and that your plans, services or products have been stripped to its core function without being masked in obscure promises.

4) It’s fun. Yup, doodles. You make doodles when you’re bored and want to entertain yourself, when people see a whiteboard video, this is where their minds take them; regardless of whether or not they know it. Thus, by its very nature and because of its relationship to a person’s inner child and childhood memories, a whiteboard video is considered fun even before the video starts.

5) It’s entertaining. It’s been proven times beyond counting that a person makes a faster and easier decision when they’re in a good mood. One of the best ways to get them into this mood is by entertaining them. Because a whiteboard animation is subconsciously fun (see #4 for details; for further readings visit your nearest library and internet search engine about the relationship of the subconscious and memories) people will also automatically connect it to entertaining thus putting them in a good mood and viewing you in a better light.

6) It’s easy to make. All you really need is a camera, a hand to draw, a whiteboard, a concept and patience and you’ve got a whiteboard video. Of course you’ll need time and someone to edit it, and everything else needed to make a top notched video, but because of its simplicity, making a whiteboard animation video is really a no-brainer.

7) It’s cheap. Someone to voiceover, someone to draw, a marker, a whiteboard and a camera. No location settings, no crews, no actors, no lightings. You still get your ideas out. Everything great about a commercial or any video presentation without the insane cost.

Regardless of how you want to use it, a whiteboard video is definitely a useful tool to have around. Still not entirely convinced? Then try visiting AdvertorialAgency.com for all of your whiteboard animation needs and see just how powerful a whiteboard video can be.


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