Press Releases: Nine writing tips ensures success






Press releases are utilized by businesses for reaching out to the people at large, and to spread their business message. While writing a press release, make sure that it is not deleted immediately by the publisher, after being published. If the press release does not stay online for a while, it will not be of any help to you. Here are 9 writing tips that will ensure the success of your press release:

1) The headline should be attention grabbing- the headline of the press release should be short and catchy so that it can grab the attention of the readers. If you check the headlines of popular newspapers, you will realize how much effort they put into making the headlines eye catching.

2) Use Images whenever possible - people are attracted towards images in general. The press releases which include images are given more importance by the readers. If you can’t find any related image, you should at least include your company logo with the news release.

3) Provide facts to validate your story - use numbers, graphs or charts that validate the claims made in the press release. Do not just fill it with fluff or marketing hype. Make it factual so that the readers will believe in it.

4)  Don’t make it long - if the press release is too long, the publishers may not publish it. Also, the readers may not even bother to read it. It is advisable to the keep the press release short, to the point and precise.

5) Use humour reasonably - using humor in your writing will go a long way in making the press release popular with the readers. Do not try to be cheesy but use humor in such a manner that it will be acceptable to the readers.

6) Write it in inverted pyramid style - writing it in inverted pyramid style will ensure that you include answers to the commonly asked questions (Why, Who, What, Where and When). The answers to this question will provide the publishers with the required information about your business.

7) Try not to include boring quotes - usually the quotes included in press releases are very monotonous. It is better not to use quotes in press releases, unless it is an absolute necessity. Only use those quotes that make the press release interesting.

8) Use bullet points and numbers - using bullet points and numbers in the press release will make it engaging. If the press release only contains plain text, the readers will ignore them. By using bullet points, you will make your press release worth reading.

9) Write it in a professional manner - while writing the press release, use a formal tone to make it professional.  If the tone used in writing a press release is very casual or informal, the publishers might not publish it. 


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